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Thursday, September 25, 2003 |
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Merger news update The suitor? British American Tobacco (Brown & Williamson). In recent months, according to the story, "RJR and Brown & Williamson have held periodic discussions to merge their U.S. tobacco operations." The combination would control 33% of the market, making it more of a competitor for Altria/Philip Morris, which controls 49%. In fact, according to an earlier WSJ story ("RJR, BAT Discuss Merger in U.S.," 7/9/03), the two companies are " squeezed between brutal price competition from deep-discount brands and an aggressive marketing push by Marlboro maker Philip Morris." The background story has to do with the flat nature of the video rental business. While Blockbuster now controls 40% of all video rentals, the whole industry now competes with inexpensive for-sale DVDs, plusit includes the high cost of stocking recent big hits, hits that taper off rapidly. It's also under threat from the prospect of more DVD piracy and also legal high-speed video-on-demand. It appears that Viacom, which owns Blockbuster, would be quite willing to spin the sinking division off. It almost did so a few years ago. The combination would closely rival the #1 company, US-based Alcoa. This merger was tried before (in 1999), combined with Swiss aluminum maker Algroup, but ran afoul of antitrust regulators then. It looks like the new merger, which does not include Algroup, will be allowed. 6:20:53 PM |