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Friday, December 19, 2003 |
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Oligopoly brief: Pepsico Pepsico, Inc. is engaged in four main businesses, marketing and formulating the following:
Pepsico also holds miscellaneous food brands in other countries. Pepsico is the number two soft-drink company in the world. It is the number one snack food company. It owns five billion dollar brands: Pepsi, Tropicana, Lay's, Doritos, and Gatorade. That's a record rivaled only by Proctor & Gamble. With income of $25 billion in 2002, it ranks as 62 in teh Fortune 500. Over the years it has also dabbled in a number of other areas. At various times it has owned North American Van Lines, Wilson Sports Equipment, and even imported Stolichnaya Vodka, all of which it eventually sold. Starting in the 1970s, the company collected a string of fast-food restaurants. These included Taco Bell, Pizza Hut, Kentucky Fried Chicken, California Pizza kitchens, East Side Mario's, and D'Angelo Sandwich Shoppes. In 1997, it discarded all of these units, setting up an independent company called Tricon (now named Yum! Brands). It also got dissolved a division called Pepsi Food Systems, a restaurant supplier. Pepsico does not directly bottle its own soft drinks. Instead it works through independent bottlers, some of whom bottle drinks from rival Cadbury-Schweppes (Seven-Up, A&W). Pepsico has worked hard to move those companies over to selling its own competitive products (Sierra Mist, Mug root beer). Pepsi owns substantial shares in two of its biggest bottlers. It owns 35% of the Pepsi Bottling Group, which accounts for 50% of Pepsi's North American sales and 40% of worldwide sales. Pepsi Bottling Group has sales in 41 US states and in a number of overseas countries. Pepsico also owns 30% of PepsiAmericas, which accounts for 18% of US sales, 10% of worldwide sales. PepsiAmericas is the result of the 2000 merger of the #2 Pepsi bottler (Whitman Corp.) and the #3 one, the original PepsiAmericas.Basic chronology of the company 1898 Pepsico started 1965 Pepsico merges with Frito-Lay as Pepsico 1998 Acquires Tropicana 2001 Acquires Quaker Foods Pepsico has worked hard to build a global enterprise, with acquisitions throughout Latin America, Europe, and Asia, and expanded marketing in new markets. International acquistions in the last 14 years 1989 Walkers Crisps and Smith Crisps (UK) 1990 Gamesa (Mexico's largest cookie company) 1991 Wedel (Polish confectionery company) 1998 Barcel (Chilean snack company) 1998 Joint venture with Empresas Polar in Venezuela 1998 Smith's Snackfood Australia 1999 Major share in Tasty Foods, Egypt 2000 Alimentos del Valle (Spain)-- juice and soup 2001 Tasali Foods, a food leader in Saudi Arabia
9:58:24 PM 
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Last update: 9/4/2007; 8:56:50 PM .
