Running shoe oligopoly
In 2004, the leading sellers of athletic shoes in the US were:
Nike 35%
Reebok 12%
Adidas 9%
Then Adidas and Reebok merged, hoping to create a counterweight to Nike's dominance.
Now, we have figures for an important subsection of that market, the sale of running shoes in the US. In that area Nike is even more dominant:
Nike 48%
New Balance 17%
Adidas 15%
Asics 12%
Others 8%
Source: Philadelphia Inquirer from SportsOneSource
Nike's market share is growing in almost every category as well, and so is its profitability. What's also notable is how, at least in this category, the Adidas-Reebok merger has not had an impact. Asics is a Japanese company that has grown US sales quickly in the last few years. Also see how little a slice of the market is still held by independents, inclusing companies like Fila and Puma.
8:28:17 PM 
|
|
