Saturday, August 25, 2007


Oligopoly brief: Time-Warner

Time-Warner can be proud of no longer being the example of the worst merger ever - the 2000 deal between AOL and Time-Warner, a deal that has now been eclipsed in folly by the Daimler-Chrysler deal. You may remember that technically it was AOL, puffed up with the boom of the time, that bough Time-Warner and AOL execs who were, for a time, in charge. When AOL deflated, it threatened to bring the whole company down.

Indeed, over the past seven years Time-Warner has done a good job of shedding assets and minimizing the impact of slowly dying AOL (once incredibly enough the bigger of the two companies). In order to right the ship, Time-Warner (at first "AOL-Time-Warner") had to dump a lot of ballast overboard.

These included:

  • Warner Music, sold to investors
  • Time-Warner Book Group sold to French publisher Lagardere
  • Sports teams and activities inclusing wrestling, pro hockey, pro baseball, and pro basketball
  • Sold or dropped several cable channels, including its half share of Comedy Central, CCNfn, an turner South

The only real acquisition was part of the cable TV assets of Adelphia, shared with #1 rival Comcast. In addition, in 2006, Time-Warner jointly founded the CW network, based on a combination of also-ran networks UPN and Warner-owned WB.

Given all the sell-offs, especially of books and music, Time-Warner is no longer quite the wide-ranging media power it once was. On the other hand, it is now a profitable company, with a raise in profits of over 100% in 2006. It will be interesting to see whether and where a newly revived company will invest.

Time Wraner Assets, August 2007

Asset Type Asset Description
Online AOL Software protal
  Netscape Broswer
  Moviefone Movie ticket sales
  MapQuest Map generator
Film and television production Warner Bros. Pictures Movies
  Castle Rock Movies
  New Line Movies
  Warner Brothers Animation Looney-Tunes, Hanna-Barbera
Cable TV Time-Warner Cable #2 US cable company
  Home Box Office Pay entertainment channel
  Cinemax Pay entertainment channel
  CNN News channel
  Cartoon Network Kid's channel
  CW Joint venture with CBS
  Court TV Legal channel
  International TV holdings Including CNN International and CArtoon network
  TNT and TBS Cable entertainment channels
Magazines US magazines Including Time, People, Fortune, Sporrts Illustrated and over 100 more
  International magazines  

11:37:27 PM    
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